3 main functions of the Price Mechanism:
1) Rationing function:
- In a market of scarce resources, price acts as a control on the allocation of these resources when demand is greater than supply.
- When there is a shortage in a good or service, price is increased, leaving only those who are able or are willing to pay the raised price. This hopes to re-find the balance between demand and supply.
- Prices are able to form a signalling function; where price adjusts to demonstrate where resources are required, and where they are not.
- This means that price increases and decreases reflect shortages and surpluses of goods/services.
- When consumers make choices, they send information to producers about changes in preferences and demand in certain goods.
- Higher prices act as an incentive to raise output because the supplier stands to make a better profit.
- When demand is weaker in a recession then supply contracts as producers cut back on output.